Category: SMM

How Social Media Shapes Political Campaigns

History shows that media and politics go hand in hand. Mostly, social media has played a vital role in providing political parties broader reach to their audience. The reach can be monitored and can be targeted as per their interests. Politicians have understood the importance of social media, so they are investing hefty budgets on these platforms. Nowadays, we see that famous pollical personalities use platforms such as Twitter and Facebook to the best of their interests. Politics in social media has allowed many underprivileged people to step up and fight for their rights by building up small political parties. Communication… Read more “How Social Media Shapes Political Campaigns”

5 Benefits of Social Media for Your Small Business

Almost 20 years ago, no one knew what social media marketing was. It was because there was no such term as social media popular among the masses at that time. However, in 2017, it was found that 90% of the businesses in the USA were using social media marketing in one way or another. This shows that going for social media marketing is no longer an option for many businesses in developed countries. If they choose to opt-out of it, they may leave behind tasting the dust while their competitors plunge headfirst into new realms of customer engagement, retention rate, and increased revenues. Thus using SMM and Instagram growth services is essential for every business. However, if you are still feeling reluctant to change your mind about the use of social media marketing, you are in the right place. In… Read more “5 Benefits of Social Media for Your Small Business”